Its great if you have a pretty website and it promotes your business well but alot of websites are really missing the boat by not having an OPT-IN box. An Opt-in box really is a Call to Action marketing tool. Its designed to collect your viewers information that you can eventually use to help your business.
Lets use a restaurant for example….your website should have an Opt-In Box that gives the viewer and chance to win a $25 gift certificate each month. All the viewer has to do is enter their name, email and maybe a shipping address….and in return they get put into a drawing for this gift certficate. So basically your giving in order to get their information.
Now once you collect that information….you put it in a database or spreadsheet and eventually do a mass menu mailing to these customers. You can also email your customers from this opt in list your weekly specials and so on and so on.
Many companies pay big bucks just to collect information as information is very vital today! So you should kill two birds with one stone by doing this. Check my next blog on how to exactly use this information!!
Information is the most valuable tool when it comes to marketing!!
Check out my portfolio for more opt-in boxes at www.robertcipolla.com