A picture may be worth a thousand words, but an effective postcard design is worth a thousand prospects.
Believe it or not but direct mail design/postcard designs are a very effective way to bring you new clients…and isn’t that really the name of the game? So good quality design is key and it must make sense. Here are some good guidelines we follow:
- CLEAR BOLD HEADINGS….very important. You have to grab their attention.
- GRAPHICS/DESIGN that supports the message. The graphic should be easy to understand and add to the message the headline is conveying. For instance, if you are trying to get people to list their home, you would want to show a home with a SOLD sign clearly visible out front. That graphic reinforces the message more than a plain picture of a home.
- COLOR THAT POPS. When you look at the card, ask yourself, “What do I see first?” If it isn’t the headline, you might want to tweak the colors.
- THE OFFER…CALL TO ACTION. Let’s face it, people want the deal with almost anything and if it’s not the deal then the want the service and or quality. An offer is always a good idea and should represent a specific reason to call NOW, such as “Limited supply” or “Interest rates are climbing,” or “Save $50 before the end of the month.”
- COMPANY NAME/LOGO
Although this needs to be on the mailer, it shouldn’t overshadow the offer. Customers care most about what you can do for them – not who you are or how great you say you are.
- RETURN ADDRESS.
A return address ensures you’ll get returned mail from the post office and communicates you’re an established professional. People feel better knowing the company they’re dealing with has an actual location.