What exactly is Branding?

Branding.....hmmm? So simple yet can be tough to achieve.
Think of branding literally...."To Mark with a branding iron". Obviously the mark is permanent and completely recognizable!! Well is the same thing when it comes to your business marketing and logo design. Your business is a brand and your logo is your first step to creating that brand.

The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Think about the major brands today: Coke, Pepsi, McDonalds, Apple, Facebook....the list goes on.

The objectives that a good brand will achieve include:
  • Delivers the message clearly
  • Confirms your credibility
  • Connects your target prospects emotionally
  • Motivates the buyer
  • Concretes User Loyalty

A Good Logo is the start to your brand:

The first start to building your brand is your logo design. It shouldn't be just slopped together for the sake of just having a logo. It has to make sense to your business as well as last the test of time. It has to look good on all mediums and properly portray your company! But most important is has to be branded in your viewer's brain so they remember you!! RCG specializes in creating branding for your business!!




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