Big question…..why do you really need a website? Hmmm…sounds simple but it’t not a bad question. Well if you are not on the internet….you are missing a big piece of the pie…BIG PIECE!! There are 1.97 billion internet users as of 2010 and rising!!
Still not convinced? How about 600 million Facebook users….which is a whole different ball game! How about over 90 million people do searches on Google daily?
Ok, these are just the geeky facts about how powerful the internet is. But here are some more realistic reasons why you should have a website:
1. A website can help you generate a professional image
A professionally designed website is one of the best ways to instill confidence in your new customers who are not familiar with your company already or even increase the confidence of your existing customer base. It gives the customer the impression that they are dealing with a firm they can trust and will generate a sense of respectability with your service and/or product.
2. Business Information is available 24/7
You are able to communicate address, phone numbers, fax numbers, hours of operation and client’s awareness of special offerings.How much time do you spend on the phone giving out all of this information? Directions, wat you do and don’t carry, what hours you are open, the price of some service, how one of your services “works”, directions once again, and yes you are open on Sundays too.
3. Promote Your Services
Lawyers, doctors, financial consultants, entertainers, realtors and all service oriented businesses should let customers know that they have a choice. Millions of users are referring to the web and are using company’s websites to make major decisions when they need a specialized service.
4. Provides Instant Gratification
People are busy and don’t like to wait for information. Give them what they want, when they want it. You can lose a bid on a job because your company doesn’t have a website and your competitor does….it’s that simple.
5. Gather Information and Generate Valuable Leads
You can gather information about your customers and potential customers by using forms and surveys. Rather than going out and getting leads, let them come to you. This is a great tool for prospecting targeted customers looking to use your products and services.
6. It’s Your Online Brochure / Catalog…
That Can Be Changed at Anytime. A website is easier, cheaper and quicker to update than print material. Its’ capacities are almost limitless which allow you to provide users with more comprehensive information. This will save you money on printing and distribution costs as well. You can show your portfolio of work virtually on any web page!! Viewers LOVE to see your finished work online….especially contractors and service industry!
7) Keep up with your competition…
Sounds like a no brainer but if your competition has a website and you don’t….you are step behind!
8) Cut down on useless questions or estimates:
If you put a Frequently Asked Questions section on your website….this could drastically cut down on wasted phone time or running around on estimates that could be avoided
9) Put your customer testimonials online:
People like to read the good stuff about your company!! Its a good sell
10) There is only so much room on your business card!
Simply put…you can put an unlimited amount of data and photos on your website!!
If you are not moving forward…..you are moving backwards!!